ADIDAS
2023
We were commissioned by the brand agency The Midnight Club and Adidas to craft a three-day bar experience for the 2023 World Cup.
The event was hosted at The National Centre for Circus Arts in East London, which strictly enforced a no-glass policy. To accommodate this requirement, we innovatively explored the use of canned beverages exclusively.
Our menu featured a selection of bespoke canned sodas, beers, and cocktails, creatively presented in colored Smeg Fridges and custom Adidas-branded baths. This ensured both compliance with the venue's regulations and an immersive, branded experience for attendees
PRIVATE
WORLD CUP 23
The rituals of food and drink form the cornerstone of humanity. They move our hearts and touch our spirit. It’s how we communicate love and identity. Let’s do some good, while doing something good.
Adam McVay