Nespresso briefed us to explore and educate consumers on coffee’s wellbeing properties to further change perceptions around the drink.​

We answered the brief by creating a non-alcoholic, range of wellbeing beverages with the focus on Nespresso Decaf.

The menu provides options for anytime of day, in different formats to inform consumers, increase their engagement and complement their lifestyle choices.​

We included simple choices for the home, ready-made and bottled options for lifestyle venues such as gyms or cinemas, as well as intricate & crafty crowdpleasers for bars & hotels.

The functional aspect of each drink was enhanced through collaboration with the renowned nutritionist Lindsey Jenkin.